The Delaware County SPCA
Problem: Receiving a number of calls about animal cruelty in the area , the SPCA realized there were an increased amount of cases. They wanted to present themselves as a shelter to take care of abused animals
Advertising Solution: Using a simple message, "Help us, help them", the advertisement informs people to click on the banner ad to learn more about animal cruelty.
The banner ad was run on KYW1060.com, Philadelphia's largest news radio website for 1 month.
