Wednesday, August 5, 2009

SPCA Banner Advertisement


The Delaware County SPCA 

Problem: Receiving a number of calls about animal cruelty in the area , the SPCA realized there were an increased amount of cases. They wanted to present themselves as a shelter to take care of abused animals 

Advertising Solution: Using a simple message, "Help us, help them", the advertisement informs people to click on the banner ad to learn more about animal cruelty. 

The banner ad was run on KYW1060.com, Philadelphia's largest news radio website for 1 month.

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